“Design Inspired by Hanok”
VDAS draws inspiration from the balanced proportions and harmonious aesthetics of Hanok, the traditional Korean house. In particular, its leg design, which resembles the foundation stones of Hanok architecture, conveys a sense of stability.
The thoughtful interplay of clean lines and gentle curves adds a soft elegance, setting VDAS apart with a unique design language rarely seen in conventional espresso machines.
A High-End Espresso Machine Born in Korea – Introducing VDAS, Inspired by Korean Aesthetics
Hello, this is Vidastech – pioneering a new chapter in the Korean coffee industry.
Today, we’re excited to introduce VDAS, our flagship high-end espresso machine that beautifully captures the essence of Korean design and innovation.
1. Vidastech: Redefining Espresso Machines in Korea
Vidastech has emerged as a market leader in Korea’s espresso machine industry through continuous innovation and relentless challenge. From the Revolution, Hexagon, and Akilleus models to the first-ever commercial under-counter high-end espresso system in Korea, the MOAI Bar System, we’ve built a legacy of firsts.
While over 90% of Korea’s espresso machine market is still dominated by imported countertop models, MOAI now claims over half the market share in the specialty under-counter segment proving our influence. But we’re not stopping there.
Our mission is to expand domestic production into the countertop market as well. We aim to help the Korean coffee industry reduce dependence on foreign products and take bold steps onto the global stage.
2. Espresso Machines, Now Infused with the Beauty of Korea
Italy and the U.S. the powerhouses of espresso have each expressed their unique design sensibilities through their machines.
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La Cimbali of Italy showcases elegant curves and classical Italian aesthetics.
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La Marzocco balances curves and straight lines to create sculptural harmony.
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On the other hand, American brands like Synesso and Slayer highlight strength, simplicity, and practicality.
Faema M200
La Marzocco KB90
Synesso MVP Hydra
Sayer Espresso
For a long time, when performance mattered, only Italian or American machines were considered meaning their aesthetics were simply accepted, too.
Now, Vidastech is breaking that mold. We believe an espresso machine is more than a machine. It’s a cultural expression. Like K-food, K-pop, or K-design, we believe Korean coffee culture can gain global recognition if expressed through uniquely Korean machines.
That’s why we created VDAS, a premium countertop espresso machine that integrates traditional Korean aesthetics with modern technology.
3. Design Inspired by Hanok – Traditional Korean Architecture
Timeless Harmony and Stability
VDAS draws inspiration from Hanok, the traditional Korean house, known for its natural proportions and graceful harmony. In particular, the machine legs reflect the form of a foundation stone mbolizing grounded strength.
The balance of straight and curved lines adds a soft, refined beauty, distinguishing VDAS from typical boxy espresso machines.
Let’s take a closer look:
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Legs Inspired by Hanok’s Foundation Stone: Unshakable Stability
Foundation stone
VDAS stands firmly on legs that echo the form of Hanok’s foundation stones
The foundation stone in a Hanok supports the columns and distributes weight effectively. VDAS mirrors this form in its four sturdy legs, connected by a wide base that resembles the open floor of a traditional Korean house. This gives VDAS a stable structure and strong visual presence, just like a Hanok standing firmly in nature.
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Harmony of Straight and Curved Lines: Naturally Elegant
While most espresso machines are boxy for functional reasons, VDAS adopts Hanok’s restrained lines and flowing curves.
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Every angle and surface is precisely adjusted to create a sense of fluidity.
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Areas the hand touches are gently curved for a more intuitive, comfortable user experience.
This reflects Vidastech’s philosophy—not just focusing on function, but elevating design as well.
4. A Fusion of Tradition and Modernity: Timeless Appeal
Hanok architecture harmonizes with both nature and modern structures, offering a timeless beauty.
A Harmony of Tradition and Modernity
Yeonheun Roasters, located in Seochon
Likewise, VDAS blends traditional Korean aesthetics with contemporary technology, fitting seamlessly into any space. VDAS is a machine, yes—but also a work of art that reflects the spirit and identity of Korean culture.
VDAS Is More Than Just a Machine
VDAS is not just another espresso machine.
It is a bold statement, an embodiment of Korean aesthetics and innovation, and a new possibility for Korea’s coffee industry. Experience the depth and beauty of Korean coffee culture with VDAS.
In recognition of its original design philosophy, the VDAS espresso machine was honored with the 2025 Good Design Award.
Its unique blend of traditional Korean aesthetics and modern functionality set it apart, earning high praise from the judges for its cultural depth and innovative design approach.
